Previous ad reels would suggest I only had access to a TV in the 1990's. But here we are in 2011 with WKD's latest TV ad, The Missus Alert.
For many it appears strange that WKD continues to market heavily towards a young male audience, considering alcopops are predominately consumed by females (in my experience anyway, I can't seem to find any consumption patterns online). That said, their lad-focused ads - across all channels - driven by the slogan 'Have you got a WKD side?' strike all the right chords with the target audience and no doubt influence conversation in bars up and down the country.
The Missus Alert is predictably cheeky but funny, though I look forward to seeing how it affects buying behaviour...
Never let the truth spoil a good story
